Welcome to our comprehensive Guide to White Lady Funerals. In this guide you’ll find complete information on their service costs, customer reviews, branch locations, company ownership, and appearances in the media.
Who Owns White Lady Funerals?
White Lady Funerals is a funeral brand owned by InvoCare, a publicly listed multinational company which accounts for 34% of all funeral homes in Australia. In addition to White Lady Funerals, InvoCare own many other brands such as Simplicity Funerals and Guardian Funerals.
When selecting a funeral home, one question you need to consider is whether to engage a corporate-owned funeral home (like White Lady Funerals) or the services of a smaller, family-owned funeral home.
Gathered Here lets you instantly compare prices and customer reviews for all funeral homes in your area.
For more information about Australia’s larger funeral homes, see our guide to Funeral Companies in Australia.
History of the Brand
White Lady Funerals first opened in Australia in 1987. Since then, they’ve grown to over 50 locations across Australia. According to their website, their philosophy is to, with a woman’s understanding, help families celebrate and reflect on the life of their loved one.
What Services Do White Lady Funerals Offer?
White Lady Funerals offer all of the typical funeral services that you would expect from a funeral home and cater for all cultures and religions. They are positioned as InvoCare’s premiere brand, and are well known for their distinctive white uniforms and fleet of cars.
White Lady Funerals in the News
Generally speaking, White Lady Funerals has a good track record of service and has kept out of the spotlight in terms of any legal missteps. Their most recent feature in the news was in February 2016 when their development proposal for a new site in Manly caused an uproar with locals, who were concerned by the impact the development would have on traffic congestion and road safety.
Advertising and Marketing
As one of Australia’s largest funeral brands, White Lady Funerals are able to invest significant amounts on advertising and marketing. Here are some of the most recent White Lady Funerals ads.
This ad highlights their tagline of “a woman’s understanding”.
This video explains their brand and “what it means to be a White Lady”, and promotes the benefits of a prepaid funeral plan.
White Lady Funerals Costs
White Lady Funerals are a premium funeral brand and one of the more expensive funeral services available in the market.
To help you compare prices, we’ve set out the price of the professional services fee charged by White Lady Funerals in each state (next to the state averages in brackets).
| State | Single Service | Dual Service |
| NSW | $5,280 ($3,577) | $6,028 ($3,740) |
| VIC | $5,885 ($3,625) | $6,193 ($3,761) |
| QLD | $4,270 ($3,553) | $4,851 ($3,720) |
| SA | $4,877 ($3,583) | $5,377 ($3,817) |
| WA | $5,467 ($3,727) | $5,929 ($4,228) |
(Note: These prices are taken from our database and are current as at the time of publication. They are for the professional services fee only and do not include any additional costs such as coffin, flowers, celebrant, notices or cemetery fees.)
For more information on funeral costs in each of the states, see our city-specific guides:
- Funeral Directors Sydney
- Funeral Directors Melbourne
- Funeral Directors Brisbane
- Funeral Directors Adelaide
- Funeral Directors Perth
White Lady Funerals Locations
White Lady Funerals have more than 50 locations across Australia. For contact information, indicative prices and customer reviews at any of their locations, click on the appropriate link below.
New South Wales
There are 25 White Lady Funerals locations in New South Wales:
Victoria
There are 10 White Lady Funerals locations in Victoria:
Queensland
There are 11 White Lady Funerals locations in Queensland:
South Australia
There are 3 White Lady Funerals locations in South Australia:
| White Lady Funerals, Plympton |
| White Lady Funerals, Hillcrest |
| White Lady Funerals, Glenside |
Western Australia
In Western Australia, White Lady Funerals operates under the name Mareena Purslowe Funerals. There are 6 Mareena Purslowe Funerals locations in Western Australia:
While perhaps one of the best-known funeral brands in Australia, White Lady Funerals is just one of the options available to families when searching for a funeral director. Our comparison website makes it easy to compare prices and customer reviews at over 825 funeral homes across Australia.
See the full picture and make fully informed decisions. Move forward in the certainty that your loved one’s memory will be looked after. Funeral Homes are Gathered Here.
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